Paid search is often a key component in a broader successful marketing strategy and effective PPC ads can help you stand out from the crowd and increase brand awareness.
Some benefits of paid advertising include:
Instant uplift in traffic - 40% of people click on paid ads, First-page exposure to place you above your competitors, Can be closely monitored and optimised to drive leads and traffic, Increases brand awareness, Accurate tracking of visitors and conversions, Attribute more spend to your best performing keywords
Paid search can attract new customers quickly, and give your organic search efforts time to pay off and start to bring in long-term and more cost-effective website traffic.